Develop a marketing plan
I’ll help you build a results-oriented marketing plan using the latest, proven strategies and tactics for branding, lead generation and driving sales.
I’ll start with you and your senior management to determine sales and revenue goals and learn more about your specific needs. I’ll talk with a few of your salespeople, customers and prospects to learn more about their thoughts and needs. I’ll check out your competitors too.
Then I’ll use what I’ve learned—combined with my experience—to put together a winning marketing plan for you.
When it comes to marketing and demand generation, I know what works best today (and what doesn’t) so your plan will be both efficient and cost-effective.
- Brand positioning and messaging to marketing content
- Demand generation to qualified leads and closed sales
- Generating referrals to upselling, cross-selling and reselling customers
- Marketing to specific industries and applications to marketing to specific decision makers, recommenders and influencers
- Improving your website to search engine optimization and micro-site creation
- The latest online marketing and advertising and social media marketing leveraging LinkedIn, Twitter or Facebook
- Email and text marketing, to variable data printing and direct mail
- Telemarketing to channel marketing programs
- Live events and webinars or on-demand
- multi-media marketing campaigns to event promotion
- Database development, management and analytics to database-driven marketing
- Blogs to newsletters
- Marketing automation to Account Based Marketing (ABM)
- From forecasting to tracking and measuring results and ROI
Later, I can help you implement your marketing plan by working with your team or finding the right outsourced specialists to get the job done right.
Interested in learning more?
Either way, I will make every effort to get back to you within one business day.