Marketing topics
Here as some of the marketing topics I’m qualified to present
Please keep in mind that all the webinars, breakout sessions, workshops and seminars I present for my clients are customized to their specific needs. Click here to see a sampling of titles of some of the presentations I’ve done.
B2B demand generation
- Sales lead generation
- Lead generation tactics
- Lead generation offers (calls to action)
- Sales lead management (inquiry handling or response management)
- Lead qualification
- Lead nurturing (Prospect relationship marketing)
- Lead follow up
- Converting leads into sales
- Tracking and measuring lead program activity, results and ROI
B2B marketing
- Marketing planning
- Marketing strategies
- Marketing budgeting
- Marketing messaging
- Marketing-driven lead generation (Marketing for leads)
- Demand generation
- Marketing offers (calls to action)
- Marketing communications
- Marketing media
- Marketing tactics (traditional and online)
- Advertising
- Trade shows and events
- PR
- Events
- Direct mail and email
- Telemarketing
- Websites
- Directories
- Online lead services
- Marketing technology
- Marketing to support sales
- Relationship marketing
- Marketing resources
- Marketing materials fulfillment
- Online marketing
- Integrated marketing
- Marketing automation
- Account based marketing (ABM)
- Marketing management
- Outsourcing of marketing services
- Marketing operations
- Marketing and sales integration
- Marketing-driven business development
- Tracking and measuring marketing activity, results and ROI
Business-to-business direct marketing
- Databases and lists
- Leveraging CRM systems
- Lead generation copy
- Lead generation offers (calls to action)
- Direct mail
- Text messaging (SMS)
- Telemarketing (in-house or outsourced)
- Click to chat
- Tracking and measuring direct marketing activity, results and ROI
Online marketing
- Search marketing
- Search Engine Optimization (SEO)
- Pay per click and sponsored search
- Online media selection
- Online lead generation
- Content syndication
- Email marketing
- Social media marketing
- E-newsletters
- Blogs
- Online resources for marketers
Sales
- Lead generation
- Lead follow up
- Telemarketing (inside sales)
- Integrating marketing into the sales process
- Networking for leads
- E-commerce and catalog sales
What would you put on a list of things that you believe the best speakers have in common?
Your list might contain things like a warm personality, an engaging presentation style, the ability to motivate people to take action and is easy to work with. I’m also guessing that your list includes something about the speaker’s expertise and experience with the topic he or she will be addressing. With that in mind, here is more information about the topics I have the expertise to address:
Business-to-business marketing for leads and sales
The topics I speak and train about all revolve around B2B marketing focused on generating leads, sometimes called B2B demand generation. In other words, how to use marketing to generate more leads and drive more sales for those that sell products or services to other businesses.
In general, those products or services fall into one or more of the following categories:
Interested in learning more?
- Use the form below.
- Or contact me directly:+1-401-294-7730 | mcintosh@sales-lead-experts.com
Either way, I will make every effort to get back to you within one business day.