Here’s what my clients had to say about the business-to-business sales and marketing speaking and training services I provided for them.
Meeting Planner Testimonials
Meeting, conference and seminar planners report that I am easy to work with and do my homework to tailor presentations to your situation. Attendees have said I provide actionable content in an engaging way. Also see: Attendee Quotes.
“Mac, you are an astonishing speaker. After two days and 13 other sessions, our Summit attendees were drooping. You cheerfully trooped out, shared seriously practical advice that struck the true heart of business marketer’s biggest problems, and won everyone’s vote for Best Speaker. (Isn’t that supposed to be impossible in the last-speaking-slot?)”
“When I bring an idea to Mac, he makes it better– he ensures the content is relevant to the audience, and delivers in a highly effective manner. Our web seminar attendees always come back for Mac.”
Anne Decker Wangthamkua
Director of Channel Marketing
“You were absolutely outstanding! Really! You were a tremendous hit with our audience and we were very fortunate to have you as our closing keynote speaker.”
Past President and NEDMA ’06 Conference Co-Chair
New England Direct Marketing Association
“Mac’s webinar provided our sales channel with cost-effective, time-efficient methods to generate more leads immediately.
“He has been a guest speaker for us on several occasions and always receives high marks from attendees.”
“It’s been an absolute pleasure working with Mac. He has helped in the enablement of our partners by teaching them how use marketing to drive leads and new business. His name is now known throughout the partner community, as he delivers high quality, high impact events. Mac really knows his stuff!”
Partner Development Manager
“We’re just starting to get serious about marketing, so the timing of Mac’s course was perfect. His practical, real world experience for driving sales with marketing has provided some great ideas and will certainly help us spend our budget more effectively.”
Director, Marketing & Alliances
“Mac has spoken to our sales and marketing executives on four occasions. He combines an extensive knowledge of sales and marketing issues with excellent communications skills. His presentations are hands-on, well prepared and tailored to the audience with lots of practical advice.
“Mac consistently is rated as the top speaker and several of our members have subsequently hired him to consult to their companies.”
“Mac’s in-depth knowledge of our industry allowed him to tailor fit a presentation that directly spoke to the day-to-day marketing challenges facing our resellers.
“Our attendees said Mac really ‘walked a day in their shoes’ as he gave them solid, useful marketing tools and techniques.
“Mac’s professional style and friendly disposition made him a joy to work with. Sometimes our presenters are difficult to get in touch with and as a result, details slip through the cracks. That is just not the case with Mac.”
“Mac, you will be gratified to know that everyone at your seminar came up to me afterwards and said not only how useful and educative the session was for them, but how expertly you put across to us all a wealth of ideas and technical marketing information.
“I knew you’d do it well: that’s why I hired you! The seminar achieved all I wanted and then some. It achieved that team spirit driving us to a common set of (marketing) objectives for the Harlequin Group which is what I wanted to achieve.
“One thing that mightily impressed me was the homework and preparation you had done about Harlequin and the product range. Thank you.”
Robert K. Dagger
The Harlequin Group
“In my 25 years in the Association business I have booked a lot of speakers, from former President Gerald Ford to members of our own association. What I look for is a professional speaker who understands that we need presenters who (a) know their stuff; (b) take time to learn about our industry and our members; (c) take the trouble to marry their stuff to our industry to provide a presentation that really sings to our members because it contains examples they can relate to–companies that do business like they do business and experience the same problems they do.
“If I could use shorthand, I would say that we are always looking for presenters like Mac McIntosh. The consummate professional, Mac has never let me down. Not the first time that I used him in a meeting, nor the second when we asked him to drill down even deeper and get even more hands on, nor the first time I recommended him to another Association (nor the second or third time they used him).
“Mac knows from first hand experience about sales and marketing techniques and knows how to communicate what he knows in a way that keeps audiences engaged and enthusiastic. He can speak to corporate presidents or marcom specialists. He knows all about today’s electronic and Internet techniques and how to weave them into the more traditional marketing approaches. I know that the next time I need someone to address an issue with regard to making sales and marketing work, he will be able to adjust his body of knowledge into a presentation that will sing to my members.”
“Mac’s program enhanced our publication’s credibility in our market as he showed our advertisers how to get the most bang for their advertising buck.
“The evaluation sheets from the advertisers who attended Mac’s seminar were almost unanimous in their opinion that he helped give them much better ideas for utilizing our publication in their advertising programs.”
Lawrence R. Coutts
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M. H. "Mac" McIntosh is described by many as one of America's leading business-to-business sales and marketing consultants and marketing speakers. He is president of Mac McIntosh Incorporated, a marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales. More about Mac...