Want to improve your marketing database?

I can help you with database marketing strategies and techniques that drive sales.

Your number one asset: A good prospect and customer database

If you’re a B2B marketing or sales professional, you know that a good prospect and customer database can be your number one asset. Sales lead management software can help turn leads into sales. So if your sales or marketing database isn’t all it could be, I can:

  • help you build well-targeted marketing databases,
  • help you clean up sales and marketing data,
  • help you and your marketing team take full advantage of the company’s CRM system,
  • help your company select lead management software or outsourced vendors,
  • and more.

Clean up your existing data

Save your precious marketing budget dollars by removing outdated and irrelevant prospect information. I’ll help you build and manage your prospect and customer database for maximum effectiveness in targeted, database-driven marketing and sales programs.

Find more customers with persona marketing

Use my 7-step process to get your organization to develop profiles of your best customers. Then reach within your existing data to find matching prospects as well as look outward to find new sources. I can help by driving or assisting with this process within your company as I’ve done for others.

Sales and marketing software selection: Make the right choice

The right sales lead management software can increase marketing effectiveness and shorten sales cycles. After assessing your specific needs, I’ll help you select the right software and avoid costly “trial-and-error.”

  • Inquiry handling and sales lead management software
  • Direct marketing
  • Sales forecasting
  • Contact management
  • Prospect relationship management (PRM)
  • Customer relationship management (CRM)

Start with a Sales and Marketing Database Checkup

  • Is your B-to-B marketing and sales database up to snuff?
  • Could your sales lead management software give better results?

Find out by taking advantage of my Database Checkup. I’ll evaluate your sales and marketing databases and sales lead management software and help you determine what’s working and where improvements can be made. Contact me and we’ll find a solution that works for you. Need to convince others first? I can help with that also.

M. H. "Mac” McIntosh

Contact Mac for a Free Decision Maker Kit

M. H. "Mac" McIntosh is described by many as one of America's leading business-to-business sales and marketing consultants and marketing speakers. He is president of Mac McIntosh Incorporated, a marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales. More about Mac...