I’ll engage your attendees, plus help you show the return on investment.
Proven marketing strategies to drive leads and sales
Attendees say that I’m an entertaining speaker who delivers high-quality, up-to-date material every time. You won’t get a “canned” program from me. I take the time to customize every presentation to the needs of your attendees, using current best practices.
- Seminars (half-day, full-day, and multi-day)
- Keynote speaker
- Breakout sessions
- In-house training
- Custom engagements
The Business-to-Business Sales Lead Expert
I focus on helping attendees and companies get more qualified sales leads, turn them into sales, measure and track the results, and show a favorable ROI. I have hands-on knowledge of what works and what doesn’t in today’s competitive marketplace because of my ongoing consulting. Your attendees will walk away with proven strategies and tips that they can put to work right away. I guess that’s one of the reasons why attendees have frequently reported that I was one of the best marketing speakers they have heard.
Keeping people engaged is my priority
Here are a few testimonials and comments from attendees:
“Mac, you are an astonishing speaker. After two days and 13 other sessions, you won everyone’s vote for Best Speaker.”
“A needed slap in the face to increase sales.”
Vice President Sales
Hi-Tech Rubber, Inc.
“I left with no fewer than 10 concrete ideas for increasing the quality of our relationship marketing.”
Manager, Mktg. Comm.
“Excellent. (Mac) kept my attention. That’s hard to do.”
Judith A Steppel
What is it like to work with Mac?
People say that working with me is easy and profitable. I manage all client projects myself. When needed, I draw on the expertise of my team of associates in database development, telemarketing, direct mail, literature fulfillment, copywriting and design who share his level of client commitment.
My clients report that I do my homework. I invest the time needed to get to know your company and its products or services–and learn about the industries, companies and people who buy them. So I’m off to a running start when you put me to work.
After assessing your needs, I’ll prepare an action plan, detailing services to be provided, a timeline and an accurate estimate. While we work together, I’ll maintain close contact and keep you apprised of the project’s progress. And, even when the project is complete, just give me a call if you have a question or need additional service.
Bonus: I’ll help you show the ROI on the event
Here’s an example. After a speaking engagement for Microsoft, I developed a survey with them, asking the attendees whether the seminar was useful. We also asked them to quantify about how much revenue in sales and projected sales they expect as a result of the strategies and techniques they learned from my seminar. Were they able to get more leads and sales? For one seminar in six cities, the result was $500,000 in sales already booked, and $400 million in leads.
Need a great sales or marketing speaker?
If your attendees want better results from their B2B marketing and sales efforts, I might be just the speaker you’re looking for. Contact me and we’ll find a solution that works for you. Need to convince others first? I can help with that also.
Contact Mac for a Free Decision Maker Kit
M. H. "Mac" McIntosh is described by many as one of America's leading business-to-business sales and marketing consultants and marketing speakers. He is president of Mac McIntosh Incorporated, a marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales. More about Mac...