Free Articles: Marketing b2b and Sales Lead Generation

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Do you know qualified business leads when you see them?

Qualified lead generation depends on marketing, sales and top management jointly defining a ‘qualified lead’ using lead scoring. You may think you know what qualified sales leads are, but if you asked your salespeople and corporate executives, would they have the same definition? Probably not. If qualified lead generation in a business-to-business marketing-for-leads program is […]

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