Free Articles: Marketing b2b and Sales Lead Generation

Business to business sales and marketing tips, articles and whitepapers from Mac McIntosh

Get it done: 12 shortcuts to get marketing done faster

When it comes to B2B marketing, good enough and get it done are better than perfection. I think most business-to-business marketers should aim for “get it out” and “good enough” rather than aim for perfection. Why? Perfection is impossible to achieve. Marketing campaigns and materials spend too long in concept and development. Waiting for perfection […]

M. H. "Mac" McIntosh is described by many as one of America's leading business-to-business sales and marketing consultants and marketing speakers. He is president of Mac McIntosh Incorporated, a marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales.

Continue Reading 0

Dialing for dollars or wasting your money?

If you’re serious about using business-to-business telemarketing to quickly generate qualified sales leads, you need to read this article. Unfortunately, most of what B2B marketers call “telemarketing” simply doesn’t work. Why? Because this is what happens when somebody realizes that there are not enough sales leads in the pipeline to meet this quarter’s sales revenue […]

M. H. "Mac" McIntosh is described by many as one of America's leading business-to-business sales and marketing consultants and marketing speakers. He is president of Mac McIntosh Incorporated, a marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales.

Continue Reading 0
14 pages