Free Articles: Marketing b2b and Sales Lead Generation

Business to business sales and marketing tips, articles and whitepapers from Mac McIntosh

Dialing for dollars or wasting your money?

If you’re serious about using business-to-business telemarketing to quickly generate qualified sales leads, you need to read this article. Unfortunately, most of what B2B marketers call “telemarketing” simply doesn’t work. Why? Because this is what happens when somebody realizes that there are not enough sales leads in the pipeline to meet this quarter’s sales revenue […]

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