Outsourcing B2B marketing

Alternatives to in-house inquiry handling

How to hire a sales lead management service to assist business marketers with inquiry handling or sales lead management. You are up to your ears in responses from your B2B marketing programs. You and your staff are overloaded, budgets are due and the major trade show in your industry is right around the corner. You […]

M. H. "Mac" McIntosh is described by many as one of America's leading business-to-business sales and marketing consultants and marketing speakers. He is president of Mac McIntosh Incorporated, a marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales.

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Leads tracking: Improve your marketing ROI

Turn more leads into sales with leads tracking: Questions and answers for B2B marketers. Although leads tracking isn’t always fun for the creative types in your marketing team, it really isn’t difficult to track and measure marketing results. Start by telling your team that you can live with the fact that they won’t be able […]

M. H. "Mac" McIntosh is described by many as one of America's leading business-to-business sales and marketing consultants and marketing speakers. He is president of Mac McIntosh Incorporated, a marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales.

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