The value of longer-term B2B sales leads, with strategies and tactics for marketing and sales By M. H. “Mac” McIntosh, CBC While salespeople race to close sales from the most promising and qualified short-term prospects that come from sales leads, nearly three-quarters of the B2B leads that convert into sales are ignored. Why? Because salespeople […]
M. H. "Mac" McIntosh is described by many as one of America's leading business-to-business sales and marketing consultants and marketing speakers. He is president of Mac McIntosh Incorporated, a marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales.