B2B Marketing

Target influencers to sway B2B sales

Influencers play a key role in the buying decision; use database marketing as a tool for enhancing these relationships during business-to-business marketing efforts. Business-to-business marketing pros, like their counterparts in the consumer sector, know the effectiveness of database marketing in communicating with decision makers. What they may overlook is the key role of influencers in […]

M. H. "Mac" McIntosh is described by many as one of America's leading business-to-business sales and marketing consultants and marketing speakers. He is president of Mac McIntosh Incorporated, a marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales.

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Wish lists for B2B marketing and sales

B2B sales and marketing wish list by Mac McIntosh, one of America’s leading sales and marketing consultants, speakers and trainers. B2B Marketing I wish that more marketers would interview a couple of their company’s prospects and customers every week. This will help them to better understand their prospects’ and customers’ needs and points-of-view, allowing the […]

M. H. "Mac" McIntosh is described by many as one of America's leading business-to-business sales and marketing consultants and marketing speakers. He is president of Mac McIntosh Incorporated, a marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales.

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Persona-based marketing: Powerful tools for connecting with prospects and customers

For better marketing, personify your prospects and customers Meet Bill, he’s the owner and CEO of a growing, mid-sized manufacturing company. Bill is in his early 40s, wears glasses and tries his best to squeeze in an early-morning workout whenever he can. He prefers to wear golf shirts and khakis, donning a suit only when […]

M. H. "Mac" McIntosh is described by many as one of America's leading business-to-business sales and marketing consultants and marketing speakers. He is president of Mac McIntosh Incorporated, a marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales.

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Survey links marketing communications investments to sales

A Sales Lead Results Study™ is a fast and inexpensive way to prove to corporate management that your marketing communications programs are paying off Are you looking for a fast and inexpensive way to prove to corporate management that your advertising, trade shows exhibits, public relations efforts and other B2B marketing communications programs are paying […]

M. H. "Mac" McIntosh is described by many as one of America's leading business-to-business sales and marketing consultants and marketing speakers. He is president of Mac McIntosh Incorporated, a marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales.

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