B2B Direct Marketing

Focus your direct response marketing for lower costs and higher response

How to determine who your best customers are and target your database marketing to similar companies and individuals for best response. By M. H. “Mac” McIntosh, CBC The complaint is a common one among companies that depend on direct mail and direct response marketing: “I’m sick of spending a fortune to send out thousands of […]

M. H. "Mac" McIntosh is described by many as one of America's leading business-to-business sales and marketing consultants and marketing speakers. He is president of Mac McIntosh Incorporated, a marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales.

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