Free Articles: Marketing b2b and Sales Lead Generation

Business to business sales and marketing tips, articles and whitepapers from Mac McIntosh

How to use PR in a B2B marketing-for-leads program

Help potential customers realize what you can do for them, via editorial coverage of your company and its products and services in the publications they read and websites they visit. When it comes to marketing for business-to-business sales leads, the most relevant public relations (PR) activities are those that create qualified leads. Your public relations […]

M. H. "Mac" McIntosh is described by many as one of America's leading business-to-business sales and marketing consultants and marketing speakers. He is president of Mac McIntosh Incorporated, a marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales.

Continue Reading 0

Ten tips for using postcards to build your business

Maximize results using postcards for your direct marketing and relationship marketing programs with these ten tips. As marketing costs continue to climb you need to find ways to maximize your results without blowing your budget. With that in mind, here are 10 tips for using postcards as part of your direct marketing and relationship marketing […]

M. H. "Mac" McIntosh is described by many as one of America's leading business-to-business sales and marketing consultants and marketing speakers. He is president of Mac McIntosh Incorporated, a marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales.

Continue Reading 0

Inquiries become sales. Are you getting your share?

Business-to-business sales lead tips and tactics: use these four tips to establish winning sales relationships with prospects. As a sales and marketing consultant who specializes in B2B sales leads, I’ve had the opportunity to personally review dozens of research studies about inquiry handling, inquiries and sales leads. All the research points to the same conclusion […]

M. H. "Mac" McIntosh is described by many as one of America's leading business-to-business sales and marketing consultants and marketing speakers. He is president of Mac McIntosh Incorporated, a marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales.

Continue Reading 0

16 proven techniques for better B2B sales leads generation with print advertising

Generate more qualified B2B sales leads for your salespeople, representatives, distributors or resellers with effective print advertising. Is one of the goals of your business-to-business advertising sales lead generation for your salespeople, representatives, distributors or resellers? Consider these proven lead generation techniques gleaned from working with over 170 companies and some of the best marketers […]

M. H. "Mac" McIntosh is described by many as one of America's leading business-to-business sales and marketing consultants and marketing speakers. He is president of Mac McIntosh Incorporated, a marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales.

Continue Reading 0
14 pages