Do you market or sell healthcare or medical products and services? I can help you market to decision-makers and key influencers.
Need more qualified leads for medical, pharmaceuticals or healthcare?
I have worked with companies in the healthcare industry to increase sales by improving their B2B marketing. I can help if you:
- Market to hospitals, surgery centers, specialty practices, clinics, or individual doctors
- Sell diagnostic instruments, pharmaceuticals, or medical supplies
- Supply test kits, lighting, surgical implants, surgical equimplent or medical devices
- Provide “big-ticket” items such as MRI or ultrasound systems
- Have a related situation
For more information, a proposal or pricing, contact me directly and request a free Decision Maker Kit: call 1-800-944-5553 or use my contact form.
I’ll help you generate more qualified leads to drive sales.
My expertise is to find the prospects who signal they’re interested, then show you where to invest your effort to turn leads into sales. Contact me if your company would like to:
- Generate more responses from qualified leads
- Convert more inquiries and leads into sales
- Improve awareness of your product/service in your target market
- Reduce your cost per lead, to increase your ROI
Are you marketing to individual doctors?
A key challenge is getting an interested healthcare provider together with a salesperson, to show your solution is better or more cost-effective for the patient. In one case, a client was doing a good job marketing their medicine to dermatologists. I helped them develop an effective lead generation campaign to create awareness with general practitioners as well. I can show you how to generate demand with specific attributes and increase sales.
Are you marketing to hospitals, clinics or practices?
I can help you reach the decision-makers and influencers in larger institutions, and identify those most likely to be purchase your product or service. Develop the right lead nurturing program and stay top-of-mind. Examples include:
- “Considered purchases” with multiple levels of approval
- Specialized intruments
- Automated testing equipment
- Consumable supplies such as test kits
How I can help you meet and exceed your sales and marketing goals
- Lead generation
- Qualifying sales leads
- Relationship marketing
- Software and systems to manage leads
No matter what mix of marketing methods you use, I have the experience as a healthcare marketing consultant to develop leads and sales for companies in this area. With more than 20 years in advertising, marketing and sales, I’ve earned an enviable reputation for getting results for my clients.
- Advertising (print, broadcast, online)
- Direct marketing (telemarketing, email, mail)
- Events and trade shows
- Database marketing to target prospects
- Online marketing
- Marketing outsourcing
- Public relations
- Website redesigns to generate leads
- Website search engine optimization
Start with a Marketing for Leads and Sales Checkup™
Improve the effectiveness of your marketing with a Marketing for Leads and Sales Checkup™. I’ll analyze your past and current business-to-business marketing plans, strategies, tactics and resources, audit marketing communications results, then make practical, cost-effective recommendations that will help you maximize your ROI.
Contact Mac for a Free Decision Maker Kit
M. H. "Mac" McIntosh is described by many as one of America's leading business-to-business sales and marketing consultants and marketing speakers. He is president of Mac McIntosh Incorporated, a marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales. More about Mac...