Sales Lead Insights™
here are some ideas and resources to consider
Are you dialing for dollars, or wasting your money?
I’ve been asked, “How can I cut costs and find a more practical way to get my target market to respond to my direct marketing?”
Here are some shortcuts for getting your marketing plan developed
How to use PR in a B2B marketing-for-leads program
There are big rewards when sales and marketing are effectively integrated–not least of which are improved operating performance and outstanding financial results
Take a fresh look at your company’s website. Does your Web site make it immediately clear what your company does and who it serves?
Webinars offer options for reaching out to and educating buyers at all stages of the lead generation cycle. Your choice to do live, butts-in-seats events, or webinars will hinge on several factors,
When searching for leads to buy your products or services, you want to find those companies who have a problem for which you have the solution. How do you go about finding those companies and how do you find the level of contacts you need from within the companies?
What do you do when you have a tough time quantifying marketing return on investment? Recently someone asked me for advice