So, your company’s sales have been at the $10 million mark, and you now want to grow your sales revenue by ten percent. First, you’ll need to generate an additional $1 million–$2 million in new sales to replace your lost business. Then you’ll need to generate an additional $1 million in sales to meet your growth goal.

It can be a big waste of money and time to market to someone who isn’t there to receive your message. It can also be costly to keep mailing or calling, or emailing contacts who are not interested in what you have to offer. So instead, try these direct marketing solutions to clean up your database.

If one of your exhibit goals is to get more high-quality sales leads, consider using these techniques.

Industry experts estimate that only one-quarter of those who will buy do so in the first six months. Yet, roughly another quarter buy within a 7-to-12-month period, another quarter buy within a 13-to-18-month period, and the final quarter buys sometime after 18 months.

Follow these steps to tune up your B2B marketing plan and drive new business

If you’re a B2B marketer, there is a proven way to earn the respect of your senior management– resulting in bigger budgets, additional staff, job security, and perhaps more money in your pocket. It’s called showing ROI

Click on one of the categories in the Vintage Ad Browser, and you will get to see some of the advertising work done by those B2B marketers that came before us in what then was called “industrial advertising.”

Proven techniques for better B2B sales lead generation with print advertising

Increase your brand equity and customer lead generation, and keep your prospects from going to competitors by being easy to work with.