Sales Lead Insights™

How much new business do you need from your B2B marketing?
So, your company’s sales have been at the $10 million mark, and you now want to grow your sales revenue by ten percent. First, you’ll need to generate an additional $1 million–$2 million in new sales to replace your lost business. Then you’ll need to generate an additional $1 million in sales to meet your growth goal.

Clean up your business-to-business sales and marketing database
It can be a big waste of money and time to market to someone who isn’t there to receive your message. It can also be costly to keep mailing or calling, or emailing contacts who are not interested in what you have to offer. So instead, try these direct marketing solutions to clean up your database.

19 tips for generating more high-quality trade show leads
If one of your exhibit goals is to get more high-quality sales leads, consider using these techniques.

Are you dropping out of the lead nurturing race too soon?
Industry experts estimate that only one-quarter of those who will buy do so in the first six months. Yet, roughly another quarter buy within a 7-to-12-month period, another quarter buy within a 13-to-18-month period, and the final quarter buys sometime after 18 months.

Steps to implementing a marketing plan that drives new business
Follow these steps to tune up your B2B marketing plan and drive new business

Accountability: The key to respect, raises, more staff and bigger budgets
If you’re a B2B marketer, there is a proven way to earn the respect of your senior management– resulting in bigger budgets, additional staff, job security, and perhaps more money in your pocket. It’s called showing ROI

B2B advertising from the past
Click on one of the categories in the Vintage Ad Browser, and you will get to see some of the advertising work done by those B2B marketers that came before us in what then was called “industrial advertising.”

7 ideas for more B2B direct mail sales leads
When I provide direct mail marketing solutions for my clients, I have found that these tips increase sales leads and response.

16 B2B print advertising tips
Proven techniques for better B2B sales lead generation with print advertising

Is your company easy enough to do business with?
Increase your brand equity and customer lead generation, and keep your prospects from going to competitors by being easy to work with.