Successful B2B telemarketers must understand the basics of a successful call: from the opening statement, to engagement and qualification, to close. Each of these stages has techniques and skills that a successful telemarketer must master.

Follow these simple tips and you’re sure to have a successful podcast interview and set yourself up as a sought after guest.

Multiple B2B sales and marketing channels can lower costs and provide more sales, but how do you handle the challenges? Here are some ideas.

Like good taste, marketing is difficult to define. But let’s define it by quoting or paraphrasing some of the masters of the art and science of marketing–which they generally used to call advertising.

Marketing automation definition: The use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.