Click on one of the categories in the Vintage Ad Browser, and you will get to see some of the advertising work done by those B2B marketers that came before us in what then was called “industrial advertising.”

Proven techniques for better B2B sales lead generation with print advertising

Increase your brand equity and customer lead generation, and keep your prospects from going to competitors by being easy to work with.

Successful B2B telemarketers must understand the basics of a successful call: from the opening statement, to engagement and qualification, to close. Each of these stages has techniques and skills that a successful telemarketer must master.

Follow these simple tips and you’re sure to have a successful podcast interview and set yourself up as a sought after guest.

When it comes to B2B marketing technology, your customer relationship marketing (CRM), account-based marketing (ABM)., marketing database or marketing automation software could be your most important assets.

Multiple marketing and sales channels can lower costs and provide more sales, but how do you handle the challenges? Here are some ideas.

Like good taste, marketing is difficult to define. But let’s define it by quoting or paraphrasing some of the masters of the art and science of marketing–which they generally used to call advertising.

How’s this for a definition of B2B marketing automation? The use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.

Persona-based marketing leverages who a prospect or customer is, by answering questions about them and their behavior