When it comes to B2B marketing technology, your customer relationship marketing (CRM), account-based marketing (ABM)., marketing database or marketing automation software could be your most important assets.

Multiple marketing and sales channels can lower costs and provide more sales, but how do you handle the challenges? Here are some ideas.

Like good taste, marketing is difficult to define. But let’s define it by quoting or paraphrasing some of the masters of the art and science of marketing–which they generally used to call advertising.

How’s this for a definition of B2B marketing automation? The use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.

Persona-based marketing leverages who a prospect or customer is, by answering questions about them and their behavior

There’s plenty you can do to improve your email results, both big and small. Here are some key ideas you may not be considering.

Developing a B2B marketing plan designed to drive leads and sales is really quite simple

I’ve collected some helpful maxims: pithy sayings that have proven truth in them. Some have inspired me. Others have helped guide me to the next level of knowledge, skill and career. I thought I’d share a few of them and let you know how I try to apply them.

What’s a more cost-effective way of making a business-to-business sale? Saving the one-to-one sales calls until the end.

Here are some practical ideas you can use to formulate your marketing budget and get it approved.