Sales Lead Insights™
B2B marketing technology
When it comes to B2B marketing technology, your customer relationship marketing (CRM), account-based marketing (ABM)., marketing database or marketing automation software could be your most important assets.
How to handle three challenges of multiple marketing channels
Multiple marketing and sales channels can lower costs and provide more sales, but how do you handle the challenges? Here are some ideas.
Great marketing and advertising quotations
Like good taste, marketing is difficult to define. But let’s define it by quoting or paraphrasing some of the masters of the art and science of marketing–which they generally used to call advertising.
Definition of Marketing Automation
How’s this for a definition of B2B marketing automation? The use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.
Persona-based marketing: Getting started
Persona-based marketing leverages who a prospect or customer is, by answering questions about them and their behavior
Optimizing your B2B email marketing campaigns
There’s plenty you can do to improve your email results, both big and small. Here are some key ideas you may not be considering.
Simple steps to a B2B marketing plan
Developing a B2B marketing plan designed to drive leads and sales is really quite simple
True marketing maxims
I’ve collected some helpful maxims: pithy sayings that have proven truth in them. Some have inspired me. Others have helped guide me to the next level of knowledge, skill and career. I thought I’d share a few of them and let you know how I try to apply them.
Use B2B marketing to drive more sales: It really is cost-effective
What’s a more cost-effective way of making a business-to-business sale? Saving the one-to-one sales calls until the end.
How to determine your marketing budget and get it approved
Here are some practical ideas you can use to formulate your marketing budget and get it approved.