Articles
Do you know qualified sales leads when you see them?
You may think you know what marketing qualified sales leads are, but if you asked your salespeople and corporate executives, would they have the same definition? Probably not.
Is your website helping prospects move forward?
Is your Website helping prospects move forward? Here’s a checklist of questions to ask yourself.
B2B lead tracking: Improve your marketing ROI
Although B2B sales lead tracking isn’t always fun for the creative types in your marketing team, it really isn’t difficult to track and measure marketing results.
Telemarketing: Dialing for dollars or wasting your money?
Unfortunately, most of what B2B marketers call “telemarketing” simply doesn’t work.
How to use PR in your B2B marketing-for-leads program
Your public relations primary goal should be to help potential customers realize what you can do for them via editorial coverage of your company and its products and services in the publications they read.
Targeting your B2B lead generation
How do you find those companies who have a problem for which you have the solution, and how do you find the level of contacts you need from within the companies?
16 proven techniques for generating more high-quality sales leads with print advertising
Is one of the goals of your print advertising to generate sales leads? Consider these proven sales lead generation techniques.
Ten direct marketing tips: postcards
Here are ten tips for using postcards as part of your direct marketing programs.
How to get more information from your website visitors
There are two approaches worth considering if you want more than a minimum of information from your B2B marketing website visitors.
Lead generation checklist
How you handle sales leads makes the difference between happy customers or lost sales. This lead generation checklist helps you be successful. You've spent a great deal of time, effort and money putting together your B2B sales lead generation programs. How you handle...