Articles

Marketing for leads – are you asking the right questions?
Most senior marketers believe that the primary objectives of marketing are to drive B2B sales leads, influence sales, increase customer retention and boost revenue. The key is tracking and measuring results

7 ideas for more B2B direct mail sales leads
When I provide direct mail marketing solutions for my clients, I have found that these tips increase sales leads and response.
8 proven B2B sales lead generation methods
Generate more sales leads by including these marketing tactics in your B2B lead generation programs
How to use persona-based marketing: A powerful tool for connecting with prospects and customers
Persona-based marketing describes who a prospect or customer is, by also answering questions about their behavior such as: what keeps this person awake at night? How does he spend his time? How does she like to be sold to?
How to use lead nurturing to increase B2B sales without spending more on marketing
It seems that most business-to-business companies who sell products or services spend 90% to 95% of their marketing and communications budgets on enhancing their “image” or generating more sales leads, and only 5% to 10% of their budgets on turning known prospects into customers. This is the wrong approach.
Do you know qualified sales leads when you see them?
You may think you know what marketing qualified sales leads are, but if you asked your salespeople and corporate executives, would they have the same definition? Maybe not.
Is your website helping prospects move forward?
Is your Website helping prospects move forward? Here’s a checklist of questions to ask yourself.
B2B lead tracking: Improve your marketing ROI
Although B2B sales lead tracking isn’t always fun for the creative types in your marketing team, it really isn’t difficult to track and measure marketing results.
Telemarketing: Dialing for dollars or wasting your money?
Unfortunately, most of what B2B marketers call “telemarketing” simply doesn’t work.
How to use PR in your B2B marketing-for-leads program
Your public relations primary goal should be to help potential customers realize what you can do for them via editorial coverage of your company and its products and services in the publications they read.