Meet Mac McIntosh

expe B2B marketing consultant and speaker

M.H. (Mac) McIntosh

I’m honored to be considered one of America’s leading business-to-business marketing consultants and speakers and an expert on demand generation.

With more than 20 years of advertising, marketing and sales experience, I specialize in helping companies use marketing to build their brand, generate more qualified leads and drive increased sales. I’ve earned a reputation for getting results for my clients.

  • As a marketing consultant, I can help you meet and exceed your marketing and sales goals.
  • As a B2B marketing speaker and trainer, I can show your attendees how to best use marketing to build their brand, generate demand, and drive more sales.

Experience that counts

Previous to starting my business in 1990, I held sales and marketing management positions with manufacturing, media and marketing service companies.

In addition to consulting, I teach university and graduate-level courses in sales, marketing, direct marketing and telemarketing. I also conduct seminars and workshops on the same subjects for leading corporations, institutions and associations around the world.

My articles regularly appear in major sales, marketing and business websites and publications, and numerous association newsletters.

I’m a member of the ANA Business Marketing Association (ANA) and the National Speakers Association (NSA). I hold the Certified Business Communicator (CBC) designation awarded by the ANA, and the Certified Management Consultant certification from the Institute of Management Consultants (IMC).

What is it like to work with me?

I’m proud that people say working with me is easy and profitable. See my consulting testimonials for examples.

I manage all client projects myself. When needed, I draw on my associates’ expertise in telemarketing, literature fulfillment, direct mail, database development, sales lead management, copywriting and design who share my level of client commitment.

Clients report that I really do my homework too. I invest the time needed to get to know your company and its products or services–and learn about the industries, companies and people who buy them. So, I’m off to a running start when you put me to work.

After assessing your needs, I will prepare a detailed action plan, spelling out services to be provided, a timeline and an accurate estimate of your investment in my services. During implementation, I’ll maintain close contact and keep you apprised of the project’s progress. Even when the project is complete, I’m just a phone call or email away should you need follow-up service or have questions.

Interested in learning more?

Either way, I will make every effort to get back to you within one business day.

How can I be of service?

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Mac, you are an astonishing speaker. After two days and 13 other sessions, our Summit attendees were drooping. You cheerfully trooped out, shared seri...

Anne Holland

Past Publisher, MarketingSherpa.com
When I bring an idea to Mac, he makes it better– he ensures the content is relevant to the audience, and delivers in a highly effective manner. Our ...

Anne Decker Wangthamkua

Director of Channel Marketing, Avalara
You were absolutely outstanding! Really! You were a tremendous hit with our audience and we were very fortunate to have you as our closing keynote spe...

Bob Cargill

Past President and NEDMA ’06 Conference Co-Chair, New England Direct Marketing Association
Mac’s webinar provided our sales channel with cost-effective, time-efficient methods to generate more leads immediately. He has been a guest spea...

Deb Carpenter-Beck

Marketing Director, Sage Software
It’s been an absolute pleasure working with Mac. He has helped in the enablement of our partners by teaching them how to use marketing to drive lead...

Sonja Maxwell

Partner Development Manager, Microsoft
We’re just starting to get serious about marketing, so the timing of Mac’s course was perfect. His practical, real world experience for driving sa...

Andrew Steane

Director, Marketing & Alliances, imason inc.
Mac has spoken to our sales and marketing executives on four occasions. He combines an extensive knowledge of sales and marketing issues with excellen...

Michael Duff

Executive Director, Analytical & Life Science Systems Association
Mac’s in-depth knowledge of our industry allowed him to tailor fit a presentation that directly spoke to the day-to-day marketing challenges facing ...

Gina Mead

Product Marketing, Sage Software
Mac, you will be gratified to know that everyone at your seminar came up to me afterward and said not only how useful and educative the session was fo...

Robert K. Dagger

CEO, The Harlequin Group
We are always looking for presenters like Mac McIntosh. The consummate professional, Mac has never let me down. Not the first time that I used him in ...

Cynthia Esher

President, MCAA
Mac’s program enhanced our publication’s credibility in our market as he showed our advertisers how to get the most bang for their advertising buc...

Lawrence R. Coutts

Publisher, Nephrology News & Issues