I can help build or refine your qualified lead generating programs to drive sales.
Generate more qualified sales leads
I can help you:
- Find the best ways for generating more qualified sales leads
- Get more leads into the pipeline right away
- Show how to get the most bang for your buck with your lead generation budget
- Drive leads and sales with the best marketing strategies and tactics
- Increase the conversion of leads to sales
Experience that counts
If business-to-business sales leads are important to your company’s success, I’m well qualified to assist you. In fact, a majority of the work I do for my clients involves lead generating, qualification, and management. When it comes to generating inquiries and turning them into qualified leads, I know what works and what doesn’t. I can help you maximize your qualified leads while staying within budget.
Convert more leads into sales
Nearly one-in-four inquiries or sales leads results in a sale within six months for someone. Yet many sales people believe leads are not worth following up on. By presenting better-qualified business leads, salespeople often respond with enthusiasm. I’ll help you turn more of your inquiries and leads into sales by assisting you in designing, developing, and implementing or improving your lead generation and management processes.
Show that marketing pays off: Track and measure to increase ROI
Give management hard facts rather than educated guesses about your B-to-B sales and marketing results. My Accountability CheckupsTM are designed to help you track the results of your marketing communications programs, determine ROI and justify to management that marcom investments are paying off in sales and new business. If you’re like other clients of mine, you might get a bigger budget, more staff, or even a promotion and a raise as a result.
Improve sales lead management: In-house or outsourced
Whether you call it sales lead management, inquiry handling or response management, I can help you get the job done right, in-house or using outsourced service companies. I’ve helped more than 270 companies to design, develop or improve their B2B sales lead management programs.
Save time and money
My clients report that I saved them lots of time and money while helping them build or improve “closed loop” sales lead management programs designed to create a steady stream of qualified sales opportunities for their in-house teams and channel partners.
Start with a Sales Lead CheckupTM
For an objective look at your business-to-business sales lead programs, consider a Sales Lead Checkup. I’ll analyze your entire process:
- How you generate leads
- Inquiry handling
- Nurturing of prospects
- Identifying qualified leads
- “Closing the loop” by tracking results
Then I’ll recommend practical, proven, cost-effective strategies and techniques for leveraging what’s working and improving what’s not working. Contact me and we’ll find a solution that works for you. Need to convince others first? I can help with that also.
Contact Mac for a Free Decision Maker Kit
M. H. "Mac" McIntosh is described by many as one of America's leading business-to-business sales and marketing consultants and marketing speakers. He is president of Mac McIntosh Incorporated, a marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales. More about Mac...