Sales managers & salespeople

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I’ll help you improve your sales leads, your lead management, your sales techniques, and the revenue will follow.

Don’t just meet your sales goals. Exceed them.

I’ll show how to turbo-charge your B2B sales lead generation, lead qualification, and lead management with proven strategies that will help you:

  • Consistently beat your competition in reaching qualified prospects
  • Convert more inquiries and leads into sales
  • Spend your time with the best prospects
  • Generate more revenue for your company

With more than 20 years of advertising, marketing and sales experience, I specialize in helping companies get more high-quality B2B sales leads, turn them into sales, track and measure results, and prove a favorable ROI. I’ve earned an enviable reputation for getting results for my clients.

Would you like to:

  • Know the best offers (calls-to-action) for getting prospective customers to respond?
  • Know what to do to improve your sales lead management programs?
  • Reduce your cost per qualified lead and marketing cost per sale?
  • Determine what inquiry handling and sales lead management strategies, tactics, systems and resources (in-house or outsourced) will result in the highest conversion of the company’s inquiries and leads to sales?
  • Get salespeople to follow up on leads more effectively?

Better marketing makes for better sales

I can also help your team work with the marketing department to:

  • Gain agreement between marketing and sales on the definition of a qualified lead.
  • Integrate marketing and sales to reduce the cost of sales.
  • Improve sales tools provided by marketing.

Not just more leads: Better leads

I can help you take advantage of the best ways to generate more qualified sales leads. I can show you:

  • How to get more leads into the sales pipeline right away
  • Generate higher-quality, sales-ready leads
  • How to get the most bang for your buck with your lead generation budget
  • Determine the best strategies and tactics for driving leads and sales with marketing.
  • Increase the conversion of leads to sales

Experience that counts

If B2B leads are important to your company’s success, I’m well qualified to assist you. A majority of the work I do for my clients involves lead generation, qualifying leads, and lead management processes. I know what works and what doesn’t regarding generating inquiries and turning them into qualified leads. I can help you make the most of your sales leads while staying in budget.

Start with a Sales Lead CheckupTM

For an objective look at your B2B sales lead programs, consider a Sales Lead Checkup. I’ll analyze your entire process:

  • Lead generation
  • Inquiry handling
  • Nurturing of prospects
  • Identifying qualified leads
  • “Closing the loop” by tracking results

Then I’ll recommend practical, proven, cost-effective strategies and techniques for leveraging what’s working and improving what’s not working. Contact me and we’ll find a solution that works for you. Need to convince others first? I can help with that also.

M. H. "Mac” McIntosh

Contact Mac for a Free Decision Maker Kit

M. H. "Mac" McIntosh is described by many as one of America's leading business-to-business sales and marketing consultants and marketing speakers. He is president of Mac McIntosh Incorporated, a marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales. More about Mac...