Marketing managers

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I’ll help you get your projects done, meet deadlines, and show how your marketing adds value to the company.

B2B marketing solutions for busy marketers

If your company sells products or services to other companies, I’m well qualified to help you improve the return on investment (ROI) from your business-to-business marketing and marketing communications efforts.

From helping you set realistic goals to determining the right marketing strategies and marcom tactics for meeting those goals, I know what works and what doesn’t in today’s tough B2B marketplace. Contact me to get more from your:

  • Advertising
  • Direct marketing & direct mail
  • Events and trade shows
  • Inquiry handling
  • Lead generation
  • Online marketing
  • Outsourcing marketing
  • Public relations
  • Relationship marketing
  • Sales lead management

Do you manage marketing operations?

I can help you streamline marketing processes at both the operational and campaign level. Your organization will reduce waste and drive higher revenue returns. Changes to processes can reap big benefits. Use my experience to help you:

  • Communicate marketing objectives
  • Define marketing plans
  • Track marketing budgets
  • Streamline and automate marketing workflows
  • Control marketing assets and improve reuse
  • Manage brands

Do you manage telemarketing?

In-house telemarketing: From setting overall goals and objectives to hiring and training personnel, to finding lists to call and fine-tuning strategies and scripts, to measuring activity and results… I can help.

  • Set up an in-house telemarketing department from scratch
  • Improve your existing telemarketing lead generation programs

Outsourced telemarketing: Save your time and effort starting a new telemarketing outsourcing program or refining existing programs. I can oversee the entire process or just handle the parts you wish to delegate. I can:

  • Recommend a short list of companies to suit your needs
  • Write the RFP
  • Negotiate favorable agreements
  • Manage the setup and implementation
  • Get better results from your existing partner

Do you manage fulfillment?

Stop worrying about the execution of your next big marketing campaign. I can help you find the right fulfillment partner for literature, products, catalogs, and more.

For sales promotion fulfillment, I can help devise your requirements, develop the materials, and help with the vendor selection process. I have helped clients find vendors for projects such as coupon design and consulting, rebate processing, incentive programs, premium promotions, promotions and sweepstakes, continuity and loyalty programs.

Do you plan events, seminars or conferences?

Because of my ongoing consulting, I have hands-on knowledge of what works and what doesn’t. Your attendees will walk away with proven methods and techniques they can put to work right away. Attendees say that I’m an entertaining speaker who delivers high-quality, up-to-date material tailored to your situation. I am available for seminars, webinars, keynote presentations, or as a meeting facilitator or MC. Meeting planners say they enjoy working with me, plus I can provide extra value by helping you get feedback on the positive results, to show how you’ve added to the bottom line.

M. H. "Mac” McIntosh

Contact Mac for a Free Decision Maker Kit

M. H. "Mac" McIntosh is described by many as one of America's leading business-to-business sales and marketing consultants and marketing speakers. He is president of Mac McIntosh Incorporated, a marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales. More about Mac...