B2B Database Marketing Consulting

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Is your CRM, sales database or marketing software less than it could be? I can help you turn your database into your top asset.

If you’re a B2B marketing or sales professional, you know that a good prospect and customer database can be your number one asset. Sales lead management software can help turn leads into sales. So if your sales or marketing database isn’t all it could be, I can help.

Database development and management

I’ll help you build and manage your prospect and customer database for maximum effectiveness in targeted, database-driven marketing and sales programs. The right sales lead management software can increase marketing effectiveness and shorten sales cycles. I can help with everything from cleaning up your existing data to using profiles of your best customers to find more companies and contacts just like them.

Sales and marketing software selection

After assessing your specific requirements, I’ll help you select the right software to meet your sales and marketing needs:

  • Inquiry handling and sales lead management software
  • Direct marketing
  • Sales forecasting
  • Contact management
  • Prospect relationship management (PRM)
  • Customer relationship management (CRM)

Sales and Marketing Database CheckupTM

Is your B-to-B marketing and sales database up to snuff? Could your sales lead management software give better results? Find out by taking advantage of my Database CheckupTM. I’ll evaluate your sales and marketing databases and sales lead management software and help you determine what’s working and where improvements can be made.

M. H. "Mac” McIntosh

Contact Mac for a Free Decision Maker Kit

M. H. "Mac" McIntosh is described by many as one of America's leading business-to-business sales and marketing consultants and marketing speakers. He is president of Mac McIntosh Incorporated, a marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales. More about Mac...