Designed-in B2B marketing

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Do you market or sell products and services ‘designed-in’ by engineers, designers, or architects? I can help.

Looking for more qualified leads for designed-in products and services?

Do you market or sell products and services “designed-in” by engineers, designers, or architects? I specialize in marketing early in the design process so that your product or service is top-of-mind when production decisions are made. Examples include:

  • Electronic (board level products to switches, displays, cabinets, etc.)
  • Mechanical (machine control, hydralic struts, motors, CAD/CAM software, etc.)
  • Architectural (building materials, flooring, security, lighting, roofing, etc.)
  • Landscape (hardscape materials, lighting, paving, stone, irrigation systems, etc.)

For more information, a proposal or pricing, contact me directly and request a free Decision Maker Kit: call 1-800-944-5553 or use my contact form.

I’ll help you generate more high-quality leads to drive sales.

Improve your B2B marketing, marketing communications and sales leads programs with proven and powerful strategies and techniques that will help you:

  • Generate more responses from qualified prospects
  • Convert more inquiries and leads into sales
  • Improve awareness of your product/service in your target market
  • Reduce your cost per lead, to increase your ROI
  • Generate more profits for your company

The design process: The right marketing at the right time

Getting the designer to build in your component is important so you get the order when it goes to production. From concept through mockup to production, using relationship marketing is a key to success. I’ll help you assist the designer using proven tactics, such as:

  • Nurturing interest over time, so they recommend your product over the competition
  • Providing samples, literature, design specs
  • Conducting seminars in the field or about your product
  • Arming the designer with information why your product is better or more cost-effective
  • Creating a pull from the consumer or production side

How I can help you meet and exceed your sales & marketing goals:

  • B2B marketing strategy
  • Lead generation
  • Lead management and database marketing
  • Response handling, literature and sample fulfillment

No matter what marketing tactics you use, I have expertise using any of them to deliver leads that drive sales for designed-in products. With more than 20 years of advertising, marketing and sales experience, I’ve earned an enviable reputation for getting results for my clients. I can help your company with:

  • Advertising (print, broadcast, online)
  • Direct marketing (by mail, email, telemarketing)
  • Event marketing
  • Marketing databases
  • Online marketing (Pay-per-click/PPC, email marketing)
  • Outsourcing marketing
  • Public relations
  • Trade shows
  • Website development
  • Website search engine optimization


Start with a Marketing for Leads and Sales CheckupTM

Get through to those who build the product. Improve the effectiveness of your marketing with a Marketing for Leads and Sales CheckupTM. I’ll analyze your past and current business-to-business marketing plans, strategies, tactics and resources, audit marketing communications results, then make practical, cost-effective recommendations that will help you maximize your ROI.

M. H. "Mac” McIntosh

Contact Mac for a Free Decision Maker Kit

M. H. "Mac" McIntosh is described by many as one of America's leading business-to-business sales and marketing consultants and marketing speakers. He is president of Mac McIntosh Incorporated, a marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales. More about Mac...