Associations

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Are you an association? I can help grow membership and member services

Are you looking for more members?

I’ll help you generate more prospective members to boost overall membership. Improve your B2B marketing, marketing communications and lead generation programs with proven methods that will help you:

  • Generate more responses from qualified prospects
  • Convert more inquiries into members
  • Improve awareness of your association in your target market
  • Reduce your cost per lead, to increase your ROI

For more information, a proposal or pricing, contact me directly and request a free Decision Maker Kit: call 1-800-944-5553 or use my contact form.

Hire me as a trainer for members or in-house

I can present to your association members effective strategies for increasing leads and sales. I can also train your marketing and sales team about what’s working today to grow membership and methods to provide value to current members.

Help your advertisers or conference exhibitors get more value

Provide a pre-conference seminar on how to get more leads from their trade show presence. If you also provide advertising, I can show your advertisers how to improve response, and train your sales staff to help the advertisers create more effective ads. Your members will love it, and you’ll become a valued business partner.

Looking for a great marketing speaker?

If you’re looking for a nationally recognized speaker on business-to-business marketing, I may be just the answer. I provide up-to-date, tailored information that motivates attendees to take action. Find out more:

Marketing to drive leads and members

No matter what marketing methods you use, I have the expertise to deliver results. With more than 20 years of advertising, marketing and sales experience, I specialize in lead development. I’ve earned an enviable reputation for getting results for my clients. I can help your associaation with:

  • Advertising (print, broadcast, online)
  • Direct marketing (by mail, email, telemarketing)
  • Event marketing
  • Marketing databases
  • Online marketing (Pay-per-click/PPC, email marketing)
  • Outsourcing marketing
  • Public relations
  • Trade shows
  • Website development
  • Website search engine optimization


Start with a Membership Development CheckupTM

Improve the effectiveness of your marketing efforts with a Membership Development CheckupTM. I’ll analyze your past and current business-to-business marketing plans, strategies, tactics and resources, audit marketing communications results, then make recommendations that will help you maximize your ROI.

M. H. "Mac” McIntosh

Contact Mac for a Free Decision Maker Kit

M. H. "Mac" McIntosh is described by many as one of America's leading business-to-business sales and marketing consultants and marketing speakers. He is president of Mac McIntosh Incorporated, a marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales. More about Mac...