Mac McIntosh offers the Sales Lead Results StudyTM: New tool for B2B marketing executives

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The Sales Lead Results Study is designed to help businesses determine lead to sales conversion results, market share and the buying intentions of longer-term prospects.

North Kingstown, RI – Mac McIntosh Inc., specialists in business-to-business sales lead programs, recently introduced the company’s Sales Lead Results Study. A tool for marketing and marketing communications executives, the Sales Lead Results Study was designed specially to help businesses determine sales results, market share and the buying intentions of their longer-term prospects.

According to M.H. “Mac” McIntosh, company president, the Sales Lead Results Study “helps executives get the answers they need to justify and increase their marketing communications budgets as well as increase the number of leads that turn into sales. The Study is especially important in today’s economy where detailed knowledge about the customer buying process will be key to boosting the bottom line.”

The survey addresses issues such as: did the prospect recall receiving literature; was he or she contacted by sales; did the prospect already buy; which brands or competitive products did the prospect consider and why; if the prospect is still planning to buy; and, if so, which brands or competitors are still being considered.

The Sales Lead Results Study consists of a custom survey questionnaire developed by Mac McIntosh Inc., in conjunction with a leading market research firm. Mac McIntosh will survey an organization’s prospects by phone, tabulate the results and prepare a written report containing survey results and recommendations. Costs range from $10,000 for one hundred completed surveys to $15,000 for two hundred completed surveys. Results will normally be delivered in three weeks or less.


M. H. “Mac” McIntosh is described by many as one of America’s leading business-to-business sales and marketing consultants and an expert on the subject of sales leads. He is president of Mac McIntosh Incorporated, a sales and marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales. For more information or to request a free subscription to his newsletter, Sales Lead Report, contact him at:

Web www.sales-lead-experts.com

M. H. "Mac” McIntosh

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M. H. "Mac" McIntosh is described by many as one of America's leading business-to-business sales and marketing consultants and marketing speakers. He is president of Mac McIntosh Incorporated, a marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales. More about Mac...